Episode 56 – Improve your Brand: Your biggest Fan
Did you know Digital Media has already surpassed Traditional Media spending? 7 out of every 10 (mobile shoppers) shoppers research for a product online before they purchase? and 100’s of Retailer are closing their doors. Probably, one of the most important reasons why this is happening is because many business feel entitled to loyalty from their customers, or because business owners think what worked before…it also has to work now. But this is so far from the truth, as we see generational changes and a much bigger impact of the internet in people’s life and how its affecting their purchasing behavior. Today we cover Brand: Who is your biggest fan.
Welcome to this mini-series of tips to help you improve your brand presence online (if you have one). During the following weeks we will cover different aspects you should be already working on, so you don’t fall behind your competition!
What makes you sticky? By that, I mean what causes people to think about your brand? how do they associate to your product, experience, service or impression of what you do to solve their problems?
Can you identify what triggers the emotional connection with your audience? what makes your solution more relevant and desirable to your fans?
Thank your fans and early adopters. Reach out to them personally. Connect with them. Be approachable.
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See you next Friday in the next Podcast’s Episode! Take care,