Podcast Episode # 28. Black Friday

Black Friday

It’s Friday! and only one week away from Black Friday weekend.

There are many reasons why people decide to shop before Black Friday weekend or during the busy weekend (or even after). The reality is that Black Friday weekend marks the beginning of the retail shopping Season.

Some people are not spending money because they know the sale is coming. So, how do you get to keep your sales before Thanksgiving up but still generate excitement during this Sale?

How about 4 day plan! Start Black Friday thru Sunday.

Black Friday is a special shopping day for a combination of reasons. As it is the first day after the last major Holiday before Christmas, it marks the unofficial beginning of the Christmas shopping season. Additionally, many employers give their employees the day off as part of the Thanksgiving holiday weekend.

Today we explore how to keep your customers coming back all weekend long! with a well prepared Online Marketing Strategy.

 

 

Online Marketing Podcast - JLLB Media and Marketing Tips and Strategies to let the world know about your products and services!
Online Marketing Podcast – JLLB Media and Marketing Tips and Strategies to let the world know about your products and services!

 

How can you announce it? Your website can be a great place to start. Let people know you will be having a special sale. One idea, is to invite website visitors to sign into a mailing list to receive the details of the sale for everyday of this special weekend. Now remember, you can utilize for re-marketing purposes, and they can be reminded of this special offer for each day of the Black Friday weekend.

Do you already have a mailing list you can target with your marketing campaign? if not, start one with mailchimp.

Create a Facebook ad campaign, invite them to follow your campaign only to the look-alike customer segment to get the best return and results for your marketing dollars.

Don’t forget to measure your results and find out what worked better. Are you making healthy margins for your business?

I recommend to use different coupons codes for each platform, so you can measure, which ones have been most successful. Whether we advertised on social media, bloggers, adwords, etc, and it will allow you to make better decisions for future promotions and invest your marketing dollars better and obtain a better ROI; so you can answer: what worked best? what did not work?

Homework: take 1 hour of your time to think, design and have a strategy to implement your Black Friday Campaign.

RESOURCES:

Show a clean popup CTA: https://wordpress.org/plugins/yith-newsletter-popup/

What works on your site? https://wordpress.org/plugins/leadin/

Create mailing campaigns: https://mailchimp.com/

 

Online Marketing Podcast with Juan LLerena. Resources and tips to market your business online for FREE or with very limited resources!
Online Marketing Podcast with Juan LLerena. Resources and tips to market your business online for FREE or with very limited resources!
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