Capture Customers on Twitter
It’s Friday, a bit cooler morning but still we are going to put all our energy and focus to make our business grow. Today, we will discuss how to capture customers on Twitter.
Alright! We will talk about a very interesting topic related to Twitter, and what we are trying to answer is how to find customers or clients. Let’s review a couple of marketing strategies that most people are familiar with:
PUSH MARKETING: used to advertise your products or services via online services like: google adwords, fb ads, etc. or traditional publications: magazines, radio, tv, etc.
PULL MARKETING: when you wait for someone to find you, such as in inbound marketing. You write content (blog), or post videos (youtube) or audios (podcast) and you wait for people to come to you, as potential clients, that can later on become qualified consumers.
Now, let’s set an example. Has it ever happen to you, when you are driving looking for a restaurant, or coffee shop, you heard of but you do not have the exact address? and when you find it, you notice there is no signage, no billboards, but the place is full of business? This is pull marketing…that is still very successful due to good feedback or and good word of mouth advertisement.
Instead today, we talk about being in the right place at the right time, in this case on Twitter! how does it work? when someone needs you, you show up, like Superman. You are done with your business duties at work and you have some time to capture new customers. I want to share with you a couple of tools that can help you accomplish this goal particularly on Twitter:
Twilert and Tweetymail, both with a freemium version you can use
How do you use them? (don’t worry the links are provided on the resources section of this link from this podcast at the bottom of our posting) You insert some keywords that you define, and Tweetymail will alert you via email when someone tweets with something related to that term.
Tip: consider using keywords like: “Someone”. For example, if you sell flowers, maybe someone could tweet this: “Someone knows where to purchase…..?”, or maybe if you are graphic designer use the other keyword: “Where” and “Graphic Designer”. For example someone could tweet: “Where could I find a great Graphic Designer?”.
As soon as this happens, you will receive an email with this notification, so you can take some action and approach a potential lead by offering some advice, or some information that is cater to them. So you add the need of someone (Demand) with your offering of product or service (Offer) and that’s how you could obtain some new business.
You need to consider different variations, for every type of business. I think this is a great way to find out what people are experiencing issues with, and when there is a problem I hear = “Opportunity” = “Business Idea”!
There you have it! another way to find customers on a very popular social media channel you already use.
With twilert you can also, get real time notifications when your brand is mentioned on twitter or even your competition, so you can take advantage and even get an edge on their twitter effort.
Did you like our episode from today? Let me know if you are interested in how to find customers on another platform and we will prepare a show for this! Play with these tools and see what works best for you!
Twitter Advanced Search Tool: https://twitter.com/search-advanced