Book Review: S3-09 – Fusion How Integrating Brand and Culture Powers the World’s Greatest Companies – By Denise Lee Yohn (2018)
Season 3 Episode 9
Welcome to this Podcast episode. Would you want to learn how to unleash a powerful and successful business? In this day and age your business needs to be prepared to thrive in a very competitive market. That is why I made this podcast about this book, where Fusion: Culture and Brand are fused to create a powerful thing for your organization. This is a very interesting subject, given that culture alone and branding alone would really need a lot of time dedicated to explore and understand.
In this book Fusion How Integrating Brand and Culture Powers the World’s Greatest Companies – By Denise Lee Yohn (2018), Denise guides us with many examples on how we can identify our culture, and how to achieve this process of Fusing Culture and Brand together, seamlessly as a whole. You want to listen to this!
Call to action:
1. Start by identifying your purpose and mission by asking yourself this question: what do I sell/offer (products and services)? then ask why to each answer 5 times so you get down dipper into why you do what you do and you realize your purpose and mission.
2. Perform an internal culture branding. Know how your organization communicates, your leadership style and make sure everyone in the company knows and understand it. Provide not only a good customer experience, but also a good employee experience is crucial to engage team members.
3. Align both your external branding and internal culture in this Fusion process. You will obtain a more authentic, resilient and profitable business; and you will be so much harder to imitate by your competition.
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