Welcome entrepreneurs at heart. We are continuing our series related to Marketing basics; and today it’s not the exception because we are discussing, Inbound Marketing and it’s importance.So, what is Inbound Marketing?
Inbound marketing is a strategy that utilizes many forms of pull marketing – content marketing: blogs, podcasts, events, SEO, social media and more.
Did you know that 90% of the data in the world today has been created in the last two years alone?
According to experts in “inbound marketing.”, it is all about using blogs, podcasts, videos, eBooks, newsletters, SEO, physical products, social media marketing, and other forms of content marketing to promote a business. Remember that the goal is to draw customers to your business (pull marketing) rather than a sales team cold calling and having to find customers (push marketing).
Additionally, inbound marketing costs 50% percent less than outbound marketing at least; which makes it very attractive to startup and small business.
Inbound marketing is all about connecting with current and new customers by sharing information….yes, giving away: “give, give, and give!”. We live in an era where people want to know what’s going on, but they also don’t want to be spammed.
And everyone now a days have a filter “conscious blindness” active: think of how you act, when browsing the web, or on facebook.
We know customers want to find a business they can trust: the more people see your company’s name in their news-feeds on not only business-related topics, but also societal topics, the more they’re going to think about (and ultimately work to forge) a business relationship with your company.
The value of inbound marketing means that many startups include it as part of their marketing budget.
Who do you rather do business with? The people you know and trust, the experts? Or someone random you don’t know at all?
Think of our Podcast Online Marketing…we love helping people and share information…and we hope that by helping you with free resources and valuable tips for you and your business, that
Inbound Marketing as a Strategy
The goal of this “content marketing” is to attract prospects, get them to click on your link, and contact you to find out more about what you can do for them, now your job should be to make it easy for them to find you.
There are five keys to getting inbound marketing right:
1. Content Creation and Distribution :This is the part of your strategy where you create targeted content that directly answers your prospects’ and customers’ basic questions and needs. Your ultimate goal is to get it to go “viral” through your feeds and blog, newsletters, etc., all without sounding “like a sales pitch that pushed products.” Remember, this is about building trust, not sales. Trust=authentically.
2. Lifecycle Marketing : Promotion needs to continue throughout the lifecycle of your contact with your customers. Each level of interaction through the sales funnel needs to be handled differently, as it’s likely that each visitor to your website is looking for something different from you at that point in time. By the end of the journey through the funnel, your new customers will turn into brand evangelists on your behalf.
3. Personalization: One of the challenges of marketing nowadays is avoiding making potential consumers feel like you’re spamming them. This is where you need to tailor your content to the needs and wants of your target audience: some of this can done by trial and error: test a/b, because you’ll gain a better understanding of these needs and wants over time.
4. Multi-Channel Marketing: Inbound marketing is about connecting with people via their preferred channel to interact with you — whether that’s Facebook, email, your blog, Instagram or your newsletter. Your strategy may include all the options or several key channels where your target audience spends most of their time. An effective inbound marketing strategy focuses on where your potential customers are.
5. Integration: Of course, none of these actions will work on their own; they’re meant to work together as an overall strategy. An effective inbound marketing strategy combines the above opportunities and weaves them together. If one aspect of the plan isn’t working, it’s going to affect the efficacy of the rest of the plan. Periodic tweaking until you find the right balance may be necessary so that you get the right content in the right place, at the right time.
Other Inbound Marketing benefits are:
Improve your SEO organically! Get more leads that don’t cost you more than your time.
Become an authority in your field! Stay relevant within your peers and be a reference for others, which it will improve your chances to showcase your products or services.
Get more qualified leads and clients; because they will already know you, know you have the knowledge and that you are willing to help them with their needs.
Do you have an Inbound Marketing strategy for your business today? If not, start one, there are many different ways to obtain ideas, in many cases, getting the information organized in a better way, that it’s easier to find and process can really make a difference for somebody looking for what you have to offer.
It takes some practice, planning and dedication. But it can be done with persistence, perseverance and passion. See you at our next episode. Cheers!